Anthem Chamber Column

Collective Concepts proud to be part of the community

By Heather Maxwell, Greater Anthem Chamber of Commerce Executive Director

Tracy van Ravensway was looking to make a change. Being in the real estate business for 18 years and practicing as a designated broker, she thought it was about time to start her own brokerage.

Van Ravensway reached out to her title company representative and friend, Candis Creel, for advice. She suggested meeting her husband, Michael Creel, who had been working on the concept for more than a year. After 15 minutes, van Ravensway knew it was a match made in heaven.

One month later, Collective Concepts was officially a real estate brokerage. It has been a Greater Anthem Chamber of Commerce member since 2017.


What year did you open?

Why did you decide to open your business in the North Valley?

Collective Concepts opened its doors in October 2017 with an office in Anthem, located within the Anthem Chamber of Commerce. Why Anthem? Tracy has resided in Anthem since 2004 and is where most of her business is conducted. They now have several agents within the brokerage who also live nearby. Finding an office in the chamber was just a bonus. In 2018, the Scottsdale branch office of Collective Concepts was opened. It was a “build it and they will come” idea, which has deemed successful.


What differentiates your business from your competitors?

Collective Concepts is different than any other brokerage in the Phoenix area. The agents operate as a support for each other, instead of competitors. They also have an in-house marketing team to provide the clients and agents with the best real estate experience. Collective Concepts slogan is “Real Estate Help. Not Hype.” meaning it is all about helping the client and their needs. They provide marketing and support that is unmatched by any other brokerage in the area.


Do you participate in any local philanthropic efforts?

If so, what and why?

Collective Concepts enjoys participating in local events. They are planning the details on an Anthem community event, benefiting a local charity, in the near future. Michael is also a big supporter of the Phoenix Children’s Hospital.


What does the future hold for your business?

Collective Concepts is looking forward to slow growth. Adding experienced and ethical agents to the team will be an ongoing process. “We look for agents who put their clients first,” van Ravensway says. “They need to be team players and the perfect fit.”


What’s one of your favorite memories/experiences as an Anthem Area Chamber of Commerce member?

Collective Concepts loves to be part of the Anthem Chamber’s offices. We love the comradery and support. They were honored to be able to be a sponsor at the 2018 Chamber Gala, where Van Ravensway was accepted into the first 2019 Leadership Academy. She is excited for the opportunity and to bring knowledge to her fellow members.


Is there anything you’d like to add about your career, how you ended up doing business in the area, etc.?

Collective Concepts is honored to be part of the Anthem community and real estate market. As residents, they take pride in the community and care about the future of businesses and neighbors in the area. They plan on continuing to support the 85086 area and offering top-notch service to the its residents.

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